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Escapist Newsletter
Extra Credits calls out the game publishing juggernaut on their ridiculous bull****. Now EA wants to do an interview to clear their name. Stay tuned for that this coming week.
Very interested in seeing where this will go.
EA's already promised an interview in response to the above video.
At the very least it's a good sign for game journalism that they've managed to shake up a company the size of EA. Hopefully it'll be a good sign for game publishing as well.|||Heh, well I look forward to see EA's reply.|||Looking forward to EA's reply as well, although I have to give the issue more thought as to what extent I agree with it.|||This I have GOT to see. EA is going to try to spout out a whole loud of crap to defend themselves/image.|||EA sucks, plain and simple. To put it bluntly - great games, horrible company. Get this - to those of you that play The Sims 3, there is an Exchange where people can upload their creations for others to add to their game, like houses, clothes, patterns, etc. EA got this "brilliant" idea to make their own lot (a gym), and SELL IT for $10...people can make 10 times better stuff for FREE, and they are just milking this stupid lot for all they can when no one is going to buy it. The only reason anyone does buy it is to get the items that come with it, which you can't get anywhere else, but which should have come with a recently released store set, which is where they're shown in the first place!
So yeah, EA sucks with marketing and with everything in general; they release game patches without testing them, thus making the problems worse instead of better, they don't fix their problems at all, and they don't give a crap about anyone unless they're making money off them.
Anyway, about the video, WTF...like I said, EA sucks. That's their brilliant marketing technique? Obviously they have plenty of money if they can pay all those people to fake protest a game...yet they just want more. Everything they do is a method to make more money, the greedy jerks.|||EA sells cars for a free to play online game for up to $40 a car. That to me tells me what EA is about nowadays.
Great video btw.|||Hang on, I have to go fanboy for a minute here.
I recently started a new job. Prior to my current employment, I did marketing for EA and, honestly, I still miss them every single day. I'm not in the big fancy marketing this video is talking about, but marketing, nonetheless. No, I'm not about to defend the marketing industry (in fact, I hope to be done with this industry before I turn 30) or any of the campaigns that have been mentioned (admittedly, I didn't watch most of the video, as I am at work).
The one thing I want to say is that EA is NOT a horrible company, nor is it filled with evil, greedy folks who are just pushing out games as a money-making scheme. No. The developers I encountered are passionate people, who love making games because they love playing games. The marketing teams are incredibly nice and are just trying to do their jobs. Hell, they've sent me birthday presents, always let us shop in their on-site store, using their discount, and were always grateful for the work my team and I did for them.
It's important to remember that, with most companies, EA included, marketing is done through a third party, an ad agency. It DOES, of course, fall to the advertiser (in this case, EA), to approve all the concepts, but EA probably isn't coming up with all these campaigns that have people so upset.
And, regarding Dante's Inferno: I was lucky enough to see some early concepting, gameplay, etc., of the game and it was never intended to be anything but what it was: God of War competition. It seemed to do the job pretty well, from what I saw.
At the end of the day, we have to remember that EA, like all game companies, is a business. We may not like that the execs look at us like consumers, not gamers, but that is the way of the world.
I will say that my interactions with the Mythic team were not fun. Those guys seemed like buttholes.|||Quote:
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That is the way it is now, but that is not the way it use to be. That is the point. EA didn't become what it is today by putting out horrible games using idiotic marketing schemes. They put out some of the best games ever. There are still web pages dedicated to games EA put out decades ago. They could make those types of games again if they chose.|||Quote:
And, regarding Dante's Inferno: I was lucky enough to see some early concepting, gameplay, etc., of the game and it was never intended to be anything but what it was: God of War competition. It seemed to do the job pretty well, from what I saw.
Yes, it copy pasted entire level sections, enemies and even the fighting mechanics.|||Quote:
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Watch the vid. I think you'll find yourself in agreeance.
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It's important to remember that, with most companies, EA included, marketing is done through a third party, an ad agency. It DOES, of course, fall to the advertiser (in this case, EA), to approve all the concepts, but EA probably isn't coming up with all these campaigns that have people so upset.
Essentially this argument defends EA only in so far it makes the viewer shift blame to the ad agency. It doesn't, or shouldn't, make a viewer shift the blame. EA green lights the ad campaign. The campaigns are so utterly horrid they should never have given them the green light.
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And, regarding Dante's Inferno:
The vid really doesn't delve too deep into that. It administers some short blows about it being a missed opportunity (which it was. It being missed from the very beginning does not make it any less of a miss) but it focuses on their horrendous advertising of the game (specifically, fake protesters, the sin competition and the worst day of christmas ad).
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At the end of the day, we have to remember that EA, like all game companies, is a business. We may not like that the execs look at us like consumers, not gamers, but that is the way of the world.
Theft is also the way of the world; though I'm not for criminalizing poor taste in marketing, I'm not for letting it lie either. Call me idyllic, but I'd like to see poor taste in marketing die.
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