Saturday, April 14, 2012

Public Relations in the Games Industry

[:1]Three ticker messages caught my attention today...

1) Duke Nukem gets bad review scores.

2) PR agency not at all happy with Duke Nukem review scores including threats to not give game codes to reviewers for future releases (but later apologize for outburst).

3) PR agency gets fired over Duke Nukem blunder.

I think the story tells itself, but here's one win against bias in the games media.

Cheers!|||SpEAking of bad public perceptions in the gaming industry...

http://www.incgamers.com/News/28212/...ets-possessive|||Quote:






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SpEAking of bad public perceptions in the gaming industry...

http://www.incgamers.com/News/28212/...ets-possessive




Funny, the only way I would have bought Crysis 2 is on a Steam sale. Oh well!|||Quote:






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Funny, the only way I would have bought Crysis 2 is on a Steam sale. Oh well!




Same here.|||Quote:






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SpEAking of bad public perceptions in the gaming industry...

http://www.incgamers.com/News/28212/...ets-possessive




It's EA, is anyone really surprised? Sometimes I wonder if they're trying to put themselves out of business.|||Quote:






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It's EA, is anyone really surprised? Sometimes I wonder if they're trying to put themselves out of business.




People are really eager to fault EA. While I don't agree with all of their decisions, I love the EA people. They are trying to grow their own download service by offering some exclusive titles; they're not pulling all their titles out of Steam like some headlines will lead you to believe and it doesn't even look like it was their choice to pull Crysis 2 from Steam.|||I've had an intense dislike of EA since their acquisition and subsequent mismanagement of Bullfrog killed one of my favorite game series, so it goes back a long time. Bioware made some of the best games I've ever played, but since EA bought them out, they've been mediocre at best. And decisions like the "five installs only" or the "banned from the EA forum = locked out of your games", just showed contempt for their customers. They may have rescinded those decisions, but it was still enough to put me off their games entirely and permanently.



If they want to go head-to-head with Steam by offering exclusives, more power to them. If they manage to pull it off, then good for them. But I don't have any kind of confidence in them as a company anymore, and that's not going to change.|||Quote:






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People are really eager to fault EA. While I don't agree with all of their decisions, I love the EA people. They are trying to grow their own download service by offering some exclusive titles; they're not pulling all their titles out of Steam like some headlines will lead you to believe and it doesn't even look like it was their choice to pull Crysis 2 from Steam.




The other option is that Origin's terms for some games intentionally violate some of Steam's. That way, they can blame Valve and try to act innocent. I don't mind if a company tries to make money, really. It's just that EA has made (and continues to) make jerk moves. So, they're easy to dislike as a PC gamer. I also wonder if this will affect EA's relationship as being Valve's hard copy publisher.

I'm trying to wait for a less vague statement to clear this up... But it's hard to not assume EA's thinking "We have BF3 and a Star Wars MMO coming soon, and Crysis 2 is still kinda new and selling $10 map packs, so let's try to strong-arm our way into the PC digital distribution market." Competition may be good for innovation, but this is annoying.|||From the article, it sounds like it wasn't Origin's terms that were at fault, but some 3rd party resellers were incompatible with Steam. So, yeah, I think Steam's new rules is the one to blame here.


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"Steam has imposed a set of business terms for developers hoping to sell content on that service -- many of which are not imposed by other online game services," the statement reads. "Unfortunately, Crytek has an agreement with another download service which violates the new rules from Steam and resulted in its expulsion of Crysis 2 from Steam."|||Quote:






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The other option is that Origin's terms for some games intentionally violate some of Steam's. That way, they can blame Valve and try to act innocent. I don't mind if a company tries to make money, really. It's just that EA has made (and continues to) make jerk moves. So, they're easy to dislike as a PC gamer.

I'm trying to wait for a less vague statement to clear this up... But it's hard to not assume EA's thinking "We have BF3 and a Star Wars MMO coming soon, and Crysis 2 is still kinda new and selling $10 map packs, so let's try to strong-arm our way into the PC digital distribution market." Competition may be good for innovation, but exclusivity annoys me.




What bothers me about the Internet backlash against EA (not on these forums, obviously), is that people forget that these decisions are made by a minority of people who work for EA (ie. management). Then they say stuff like "EA is an evil company" "EA employees are a-holes" etc. It's infuriating because I know for a fact it is not true.

Regarding competition: The problem is that Steam offers these ridiculous sales that are hard to compete with. I don't know crap about Origin, but I know that the popularity of the EA Store had been growing (which may or may not have something to do with yours truly /bow). I once brought the Steam sales to EA's attention and they told me that they don't want to be seen as "bargain bin" or like the outlet mall for gaming. It's kind of hard to argue against that: I never buy things on Steam for full price because I know that, if I wait long enough, I can get it for 20%-75% off.

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